Gene Maddaus (May 18, 2021). 'Flamin' Hot' Screenwriter Defends Cheetos Movie: 'Enough of the Story Is True'. Variety. John Nugent of Empire gave the film a grade of three out of five stars, praised the performances of Jesse Garcia and Annie Gonzales, and complimented Eva Longoria's direction. [43] Clarisse Loughrey of The Independent gave Flamin' Hot a grade of three out of five stars, complimented the chemistry between Jesse Garcia and Annie Gonzales, and stated that the film " keep its audience on their toes" owing to Eva Longoria. [44] Roberto Siewczynski worked on the Sabrositas test market in 1994 as an outside consultant for Casanova, a Latino-focused wing of the ad agency McCann, and remembers Montañez being deeply involved in the process. Flamin' Hot had its world premiere at South by Southwest (SXSW) on March 11, 2023. [29] [30] It was released on both Hulu and Disney+ on June 9, 2023. [31] [32] The movie was screened on the South Lawn of the White House on June 15, 2023. President Joe Biden and director Eva Longoria, a notable Democrat campaigner, delivered remarks at the event, promoting it as the first White House screening of a movie focused on Hispanic characters. [33] [28] Reception [ edit ] Audience viewership [ edit ] a b Koerner, Brendan (24 May 2010). "Making Cheetos: It Ain't Easy Being Cheesy". Wired Magazine. 18 (6). Archived from the original on 14 July 2011 . Retrieved 30 June 2011.

Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide". Cision (Press release). 9 January 2020 . Retrieved 10 January 2020. Flamin’ Hot was Greenfeld’s first project at the company when she started in the summer of 1989, fresh out of the MBA program at the University of North Carolina at Chapel Hill. Business degrees were practically required to get in the door at PepsiCo in those days, with rare exceptions made for people with B.A.s from Babson College, Enrico’s alma mater. Vlessing, Etan (August 26, 2019). "Eva Longoria to Direct 'Flamin' Hot' for Fox Searchlight". The Hollywood Reporter. Archived from the original on June 22, 2023 . Retrieved June 22, 2023.a b c d Sarah Gonzalez (May 12, 2021). "Hot Cheetos" (Podcast). Planet Money. National Public Radio. Event occurs at 0:00. Archived from the original on June 21, 2023.

a b "Physicist, Activist, PepsiCo CEO to Speak at Yale". YaleNews. March 5, 1999. Archived from the original on June 23, 2023 . Retrieved June 23, 2023. Horovitz, Bruce (15 August 2013). "Pepsi-flavored Cheetos sell in Japan, but aren't ready for U.S. (yet)". USA Today. Archived from the original on 17 August 2013 . Retrieved 16 August 2013. Montañez began giving keynote speeches, largely based on his Flamin' Hot Cheetos claim, in the late 2000s. [2] [17] Gene Maddaus (May 21, 2021). PepsiCo Defends Richard Montañez, Claims Earlier Statements Were 'Misconstrued'. Variety The core of Montañez’s story rested on the pitch meeting that he says changed his life, where he sold his idea of Flamin’ Hot Cheetos directly to the Frito-Lay elite. In his new memoir, he lays out a dramatic scene, with more than 100 people, most of them “leading executives,” assembled alongside the CEO in a conference room at the Rancho Cucamonga complex to witness his presentation.Blaskovich, Sarah (9 July 2020). "First-ever Flamin' Hot Cheetos popcorn hits store shelves in Texas". The Dallas Morning News. Archived from the original on 9 January 2020 . Retrieved 10 January 2020.