Abloh is valuable to them because he sits at the intersection of art and commerce and popular culture: At the Gagosian Gallery in Beverly Hills this fall, you could go see 35 sculptures created in collaboration by Abloh and Japanese fine artist Takashi Murakami. Before the exhibit closed, Drake bought one of them. During a lecture at Columbia University last February, Abloh compared his cover art for Kanye West’s Yeezus to the Coca-Cola can, saying, “Being able to brand content that shapes a generation is not a small thing.”

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It’s no hyperbole to say that Virgil Abloh had a defining role in shaping the course of fashion across the course of the last decade. Alongside the likes of Demna Gvasalia and Kim Jones, the Off-White designer ushered in a new era for the industry, as streetwear infiltrated runways and redefined the meaning of luxury. Yoga Advent calendar, scratch calendar, scratch Advent calendar yoga, optionally with card holder, Din A5 Off White Rug, Off White Carpet, OffWhite, Keep Off, Off Rug, Keep Off Carpet, Keepoff, Decor Rug, Cool Rug, Personalized Rug, Keep Off Rugs For one, there are those who believe the foundation of Off-White is stolen ideas: In July, the Norwegian sportswear brand Helly Hansen filed a trademark infringement and unfair competition suit in Illinois federal court, accusing Abloh of ripping off its logo in many of his designs. For a collaboration with Hiroshi Fujiwara, Abloh designed a money clip that looks like a credit card. “Don’t let Zara and Uniqlo educate you on the price of a garment because that’s not fashion,” he once said. “That’s like McDonald’s. Your health is tied to that — a 99-cent nugget.” He has also collaborated with McDonald’s. Virgil and Rihanna in Paris. Pascal Le Segretain/Getty Images Off-White benefits from high fashion’s desperation to regain youth appeal

Brand Book written and layout designed by myself within BA Fashion Marketing and Branding at NTU course.Off-White is the hottest brand in the world, according to the quarterly ranking released by the fashion and e-commerce platform Lyst. Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. Keep Off Classic-Dark Grey Rug-Modern Room Rug,Keep Off,Home Decorative Rug,Modern Rugs,Living Room Rug, 4x6 Carpet, Personalized Gift Because it’s so simple and approachable, a lot of streetwear kids may think it’s deeper than it really is”