The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Experience up to 8 levels of lift with the added benefit of anti-breakage protection from our signature Briteplex treatment.

What's Included: 1 tube of colorant, 1 bottle of developing lotion (40 vol | 12%), 1 sachet of Reincarnation Bond Restoring Mask, 1 instruction leaflet and a pair of gloves. It's persulfate-free, ensuring minimized damage and irritation while still offering the results you desire.In fact, even darker hair can be brightened with this alternative to bleach, allowing your client to unlock subtle highlights, balayage, ombre looks, and more, without the need for pre-lightening. I have never coloured or bleached my hair before and am considering just going and getting balayage or something at the salon but I'm pretty poor at the moment. Achieve a salon-standard high lift tint with the BLEACH LONDON No Bleach Bleach Kit, a bleach-free hair-lightening kit for virgin hair. Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach - plus, it continues to lighten hair subtly over time. Darker regrowth is all the more visible against lighter shades, so remind your client how important it is to book in for regular colour touch-ups.

If you experience any discomfort or excessive warmth during use, rinse off immediately with lukewarm water, avoiding face and body contact.

Always approach hair lightening with caution, and ensure you're familiar with all the guidelines and precautions.

No matter how you've created your client's blonde shade – whether it's with or without bleach – it's important they care for their tresses at home with a pro-approved maintenance routine.Nourish towel-dried hair with the Briteplex Hair Mask or your preferred conditioner, letting it sit for 5-10 minutes.

New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging .It promises that every strand remains fortified, resilient, and protected from breakages, making your hair transformation both brilliant and ethical. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others.