It's rich in B Vitamins and Vegan and is made of a 99% by-product (yeast from the brewing industry). Marmite fans were left shocked after someone pointed out the jars’ flat edges are for "getting the last bits out".

Anna Lewis is the News Editor at Delish UK, which means she’s always either writing about food, cooking food or eating food.Apart from the aforementioned peanut butter – and varieties with less salt or in a squeezy bottle rather than a jar ( and a misguided version of an Easter egg) – it doesn’t need to keep us enthralled with sequins and glitter. Media strategy developed and executed by Mindshare, with the special build OOH sites created and delivered by Kinetic and Jack Agency.

As well as Marmite Dynamite Chilli Yeast Extract Spread 250 g, our original Marmite spread comes in a range of sizes including 125 g, 250 g, 500 g; 200 g and 400 g squeezy format – a little easier to spread and great for making your sandwiches with; and 70 g, the perfect travel-sized Marmite. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Follow up executions will feature huge lids blown skywards and hooked onto nearby buildings and trees. The PR strategy was developed and executed by W Communications, with the aim of igniting mass consumer awareness ahead of the product’s launch. This may affect nutrition and allergen information therefore you should always check product labels and not rely solely on the information presented here.

Sophie Allan, brand manager at Marmite, said: “Literally hot off the press, new limited-edition Marmite Dynamite is a taste explosion which needs to be handled with care. The launch execution features the giant lid of a Marmite Dynamite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. This fact should be helping you to paint a picture of this taste test and my personal spice tolerance. She specialises in Slimming World recipes, but she’ll eat just about anything – ideally gherkins or ice-cream sandwiches (but not together). Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).

This breakfast spread is made with sustainably grown yeast and our jars and lids are 100% recyclable – be good to yourselves, and to our planet! Dynamite Marmite is set to launch on 7th February for a limited six-month period, and it’s exclusive to Sainsbury’s. We've asked manufacturer Unilever for more information about the types of chilli peppers used in the spread and we'll update this article when we know more.The Advertising Standards Authority has received criticism after banning a cancer charity advert and a Calvin Klein poster ad starring FKA twigs.